1

Q. Many books have been written about Creativity. What makes your one unique and different?

A. Our Creativity book is the first textbook that presents a universal definition of creativity and explains its fundamental origin and nature based on modern physical science concepts. Another important difference from other Creativity books is that we can, for the first time, present a basic Operating System for all human actions.

The fact that we now have scientifically defined Creativity makes it possible to develop a new Creativity Science, which, in turn, allows us to teach Creativity to all students from senior high school to university levels. Creativity should also be a compulsory, basic subject in all management-, leadership- and teacher training and in all adult education.

2

Q. So you mean that you must have reached a certain level of education before you can learn how to be creative in life and work?

A. Well, we believe students should have reached a certain level of maturity and understanding of science concepts to fully grasp these new ideas. Although we deal with rather complicated concepts we have designed a system that makes them both easy to accept and understand.

3

Q. What do you mean by a basic Operating System for all human actions?

A. Operating System is a term we have borrowed from the computer science. It means that we can show, in a systematic way, how and from where all our actions are generated and what results and consequences we can expect of them in our life and work.

4

Q. You have used some new words and defined some new concepts in your book. For example you say that what we do, or our actions, are either ReActions or CreActions. Can you explain these new concepts?

A. We have made a distinction between our ordinary actions and the extraordinary or creative actions. Our ordinary, automatic actions, which we call ReActions come from - or, as we say - are generated from our knowledge, experience, skills, beliefs, etc., which are stored in a place in our brain that we call the domain of Knowing.

These are, also called, changing actions, as they change something we already have into something else.

The extraordinary, creative actions, which we call CreActions, bring into existence something that was not there before. They are generated from somewhere in our inner self, which we call the domain of Being.

5

Q. The inner domains of Knowing and Being? What do you mean?

A. Our brain and nervous system has two domains, which we usually call our conscious and our unconscious mind. The conscious part that we call the domain of Knowing works very similar to a computer. In this part we have stored all we have learnt and from where it can be retrieved and used whenever we want to do something. Each human being develops this domain by learning about the surrounding world with the use of the five senses. This makes up our personality and our ego and it is in this domain we live and interpret what happens around us. It has been estimated that the domain of Knowing occupies about 25 % of our brain volume.

The other part, which we call the domain of Being, we know very little about. It is here we start our research and inquiry into Creativity, because it is from this domain, we say, that Creativity originates or is generated. The problem is not only that we do not know anything about this domain, but that it is impossible to know anything about it using our five senses!

6

Q. Now, this is something that sounds impossible to me! How did you manage to get to know something about something that you cannot know anything about?

A. We had to go all the way back to the greatest scientist of all time - Albert Einstein - and his Theory of Relativity to find a possible solution, because the nature of his problem was the same as the one we faced.

However, to explain what we mean we need to go back even further. Up until the last century it was a scientific fact that the three space dimensions and the time dimension that make up our worldview were all separate and extended indefinitely forwards and backwards in space and time. It was what we called a Space+Time world. Then Einstein showed that the world we live in is a four-dimensional Space/Time world. The three space dimensions and the time dimension are all integrated and interdependent and form a world that is “finite in size without boundaries”. Even though we cannot perceive this world with our five senses it is a fact we must accept. To explain the characteristics of this unexplainable Space/Time world Einstein used analogies and parables.

Using same dimensional analogies that he used, and drawing parallels between the outer world and our inner world we have been able to present the possible content and function of the domain of Being.

7

Q. Can you give is some important properties of the domain of Being?

1. A.Through dimensional analogies and logical deduction we have reached the following conclusion of its properties:
   

2. 
   

1. 1.It is digital or discrete, and contains only absolute values.
   

2. 2.It is timeless, Einstein said: The distinction between past, present and future is only an illusion. That means that there is a possibility that we can from there get some information about the future.
   

3. 3.There are three other properties we can derive from our reasoning and these are Intuition, Integrity and Intention.
   

4. 
   

It would take too long time to explain this in detail here and we refer to the explanations we have given in the book.

8

Q. You say that you have a new, universal definition of Creativity. How does that differ from others?

1. A.There are a lot of different definitions in the creativity literature and none of them can be considered as universal or commonly acceptable one. Our definition is universal, science-based and should be commonly acceptable:
   

2. 
   

Creativity is the ability to bring something into existence that was not there before - from a possibility in the future. It is generated from our inner domain of Being.

This definition is science based if we can explain what the domain of Being is and show its relationship to the future, which we of course do in our book.

9

Q. If I understand you right; to be creative is the same as to generate creative actions, or CreActions, as you call them. Tell me briefly how this is done?

A. All actions are generated through a communication. We have a saying that Everything that exists is there, because somebody said so. A ReAction is generated through a communication for ReAction originating from the domain of Knowing and a CreAction, consequently, through a communication for CreAction, originating from the domain of Being.

The communication for CreAction should include the following components obtained from the assumed properties of the domain of Being:

1. 1. It must express a definite goal in the future;
   

2. 2. It must have absolute values;
   

3. 3. It must be guided by Intuition, Integrity and Intention.
   

We propose that the best practical communication for CreAction consists of three components;

1. 1. Declaration is exactly stating the goal in time and space
   

2. 2. Promises you make to fulfill the goal
   

3. 3. Requests you make for support in fulfilling the goals
   

This is always a two-way communication, between at least two persons, which produces creative results.

We are only at the very beginning of developing possible communications for CreAction and future research within the Creativity Science should be concentrated in this area.

10

Q. So, you say that there must be at least two people cooperating in order to generate CreActions. Does that mean that creativity is generated through cooperative efforts among people?

A. That is true and that is contrary to the common perception of the creative solitary genius. Even if there is often one person that is glorified in producing creative results, there is always a support person that is of crucial importance in their lives. What would Tiger Woods have been without his fathers support and coaching? Or Bjorn Borg without his coach Lennart Bergelin? To be truly creative you need to have a support function that sustains you when you face difficulties and want to quit. Two simple truths are that,

Creativity shows up in cooperation between people supporting each other, and that CreActions are generated when we live by our word according to our promises and not as a reaction to circumstances surrounding us.

11

Q.There must be some good reasons for trying to add more creativity into our lives, which I understand, is the same as increasing the quantity of CreActions. Do you have any examples of this?

A. To solve problems we cannot rely only on past experiences and knowledge. We need to create solutions through creative actions. Einstein said:

The world we have made as a result of the level of thinking we have done thus far, creates problems we cannot solve at the same level at which we created them.

In our terminology it means that problems created from Knowing must be solved from Being.

The benefits from only generating ReActions can be substantial in materialistic terms and for personal prestige, but the cost, in the long run, will lead to dissatisfaction and uninteresting and monotonous lives.

The benefits from generating CreActions are increased Flow, Aliveness, and wellbeing while the cost is a loss of material security and prestige, etc.

In our book we present this cost-benefit analysis in a graphical form that clearly shows that the benefits of ReActions corresponds to the costs of Creactions and vice versa.

12

Q. You talk about a Breakthrough in Human Resources Development. What do you mean by that?

A. As we see it all human resources development and improvement should, in the future, consists of three major parts:

1. The Pedagogical part: the development of the domain of Knowing, which consists of adding new, more, better and different knowledge, experience, skills etc.

2. The Psychological part: consists of unlearning and correcting the misinterpretations and/or the misunderstandings of our reality that our five limited senses have stored as knowledge, experience, opinions, beliefs etc. in our domain of Knowing.

3. Creative part: explaining how to generate creative actions from the domain of Being. It is from the Creative part that all development, progress, success, Flow and Aliveness will emerge.

Todays education and training concentrates mainly on the first part, very little on the second part - although the technology for doing this is readily available - and practically nothing at all on the third part.

We present a new technology and a possibility to introduce Creativity Learning, which will significantly enhance and enrich all education and training programs.

13

Q. You compare your Theory of Creativity to Einsteins Theory of Relativity. What do you mean by that?

A. All our modern science and technology originates from Einsteins Theory of Relativity with its mass/energy/speed-of-light relationship and a completely new, Space/Time worldview, which started a gigantic development in materialistic terms during the past century.

Human Development has not kept pace with the technology development and we still live and act in accordance with the old Space + Time reality.

By using Einsteins definitions of the Space/Time reality and his methodology of investigation, we present the Theory of Creativity, which also is a new basic Operating System for all human activities. This gives us a new human development technology, which has the potential to bring about a human resources development comparable to, and of the same magnitude as that which we have experienced on the technical and materialistic plane.